Based in Memphis, Tennessee, First Choice has been helping the health and beauty products industry prosper since 1987.

At the helm of our organization is founder and CEO Tyrone Burroughs. His vision for the company is expressed by each of our employees and reflected in our unique capabilities. Our primary goal as an organization is to leverage the insight of the First Choice brand team to enhance the awareness of the brands we manage. This is accomplished through extraordinary product placement and sales across a broad range of distribution channels.